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DANCE FOREVER

Dance Forever is a sanctuary-meets-club environment where adults come to dance for fitness, fun, well-being, romance and/or to feed their inner dance addiction.

The owners of Dance Forever believe that dancing is the ultimate antidote to modern life and ’adulting.’ And they saw a market gap - that, as people grow up, they grow out of spaces and occasions where they can experience the benefits of dance.

The owners of Dance Forever already had a well-established children’s dance program and some fragmented adult dance offerings but they tapped into ROLD’s expertise to bring the disparate adult business together into a cohesive whole through experience design, with a strong brand and go-to-market strategy that would allow the business to grow and compete at the highest level.

ROLD recognized that, in order to stand out from the competition, this needed to be more than just fitness company. It needed to be a player in the broader experiential economy. And that, while dance would be central to the experience, they needed to behave like a hospitality company first and a dance company second, feeding both their customers emotional and physical states.

Experience design services delivered for Dance Forever by ROLD:

 

  • Brand Creation

  • Brand Purpose

  • Brand Construction

  • Logo

  • Photography Art Direction

  • Website

  • Interior Design

  • Exterior Design

  • Administration

  • Brand Assets

“We hired ROLD because everything Gillian touches turns to Gold. From the back end of the business to the creative design focus, they heighten the uniqueness of your brand across the board. ROLD makes your vision come to life in a way you would never imagine.

If your company already stands out for being creative and ahead of the market, ROLD will make the experience even more special. I know it’s hard to believe but it’s true. The unparalleled attention to detail coupled with their extreme dedication and focus for your project is world class. I can’t imagine doing anything without them.”
— JESSICA GOLDMAN, DANCE FOREVER
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